Free guide

The Lead-Generating Website Checklist

Separating AI audit fact from fiction, and the fixes that actually turn visitors into signups.

The Lead-Generating Website Checklist from 97Display

If people are visiting your website but the phone isn't ringing and forms aren't coming in, you're not alone, and it's easy to fix without a full redesign. This free checklist walks you through the handful of things that make it simple for a visitor to become a lead, so you can start with the changes that matter most.

Why your website score isn't the whole story

Free AI audit tools are great at catching technical problems like slow pages and broken links. But a 95-out-of-100 score and an empty contact form can both be true on the same website. This checklist covers the part the score can't see: whether visitors know what to do next, and whether it's easy for them to reach out.

What you'll learn

  • What your free AI website score really tells you, and what it can’t see
  • The one clear next step every homepage needs
  • A form people actually finish.
  • What should happen after someone submits, so every lead hears back
  • Ways to give visitors a reason to say yes today, without pressure
  • Simple checkboxes so you can see where to start

Most schools only need one or two changes from this list to see a real difference. Work through it at your own pace.