Platform Tour
See How 97Display Turns Visitors Into Members
Take a look under the hood at everything our platform and team handle for you: your website, every lead, automated follow-up, and the ads that keep new prospects coming in.
Interactive tour
What You'll See When You Log In
Click through the live LeadCraft dashboard below: your leads, your website, and your settings, all in one place.
Have questions about the platform? Get started and our team will be in touch.
The platform
Three Solutions, One Platform
Your website, your follow-up, and your ads, built to work together. Click through each one below.
A website built to turn visitors into leads
Your LeadCraft site is custom designed for your brand and engineered for performance, with built-in lead capture and SEO from day one.
- Designed and branded to your school — your colors, your programs, your identity
- Lead capture forms and calls-to-action on every page
- Built-in SEO to help you rank higher locally
Every lead answered, day or night
LeadCraft Pro is an AI-powered CRM and campaign tool that responds to inquiries in real time and keeps following up automatically.
- AI website chat that captures leads 24/7
- Web chat, SMS, Google, Facebook, and Instagram in one inbox
- Automated email and SMS campaigns with ready-made templates
Paid ads that keep qualified traffic flowing
Data-driven Google and Meta campaigns, fully managed and continuously optimized to lower your cost per lead.
- Campaigns built and managed by our ads team
- Continuous optimization to lower your cost per lead
- Ad traffic sent to pages built to convert
Built and run with you
The platform does the work. Our team makes sure it works.
You run your business. Our team builds your site, sets up your dashboard and follow-up, manages your ads, and stays on call when you need changes.
Step by step
What Happens Behind The Scenes
Each scenario shows what happens in the platform, and what our team handles for you.
A Lead Comes In at 9 PM A parent finds your site after the kids are in bed and asks about trial classes. Here is what happens next, while you are off the clock.
- 1 Visitor asks a question The AI chat on your website answers instantly: class times, pricing, next steps
- 2 Lead captured Name, phone, and email go straight into your LeadCraft Pro inbox
- 3 Follow-up starts An automated text and email go out, so every lead hears back right away
- 4 You wake up to a booked trial Check the conversation and pick it up from there
Behind the scenes
Your first 3 automated follow-up workflows are built for you during onboarding, so this works from day one.
Your Monday Morning Check-In Before classes start, you open your dashboard to see how last week went: traffic, leads, and where they came from.
- 1 Open your dashboard Your LeadCraft dashboard is configured and ready from day one
- 2 Review new leads See every inquiry in your lead flow portal
- 3 Check your traffic Traffic reporting shows how your site is performing
- 4 Get back to teaching Everything is tracked in one place, no spreadsheets
Behind the scenes
Every plan includes a lead flow portal and traffic reporting, plus a team you can reach when you have questions.
Launching Your New Website You are ready to replace an outdated site. See how you go from first call to a live, lead-generating website in 30 days or less.
- 1 Strategy session We learn about your business, brand, and goals
- 2 Design and build Our team builds your custom site, with your feedback at key stages
- 3 Team training We walk your team through everything so you are never guessing
- 4 Launch Your site goes live and starts capturing leads
Behind the scenes
You approve the design and copy. Our team handles the build, so you are not stuck learning a website builder.
Turning Ad Clicks Into Booked Trials You want more new students this season. See how AdsPulse, LeadCraft, and LeadCraft Pro work together as one system.
- 1 Ads go live Our ads team launches Google and Meta campaigns for your market
- 2 Visitors land on your site LeadCraft pages are built to turn clicks into inquiries
- 3 Leads get instant follow-up LeadCraft Pro responds and nurtures every lead automatically
- 4 Campaigns keep improving We optimize continuously to lower your cost per lead
Behind the scenes
Three solutions built to work as one platform, so your ads, your website, and your follow-up work together seamlessly.
In their words
Trusted By Local Businesses Since 2011
LeadCraft simplified everything and our conversion rate has never been higher.
We saw ROI in the first week, with a significant increase in leads right out of the gate.
Our site was live fast, and we had our first lead within 24 hours of launch.
Questions
What business owners ask after the tour
What does the 97Display platform include?
LeadCraft lead-generating websites, LeadCraft Pro AI chat and automated follow-up, and AdsPulse managed advertising on Google and Meta, all built to work together as one system.
How fast can I get a new website live?
Most sites launch in 30 days or less. You approve the design and copy, and our team handles the build.
What's included in onboarding?
A $500 onboarding covers your custom build, team training, dashboard setup, and your first 3 automated follow-up workflows.
Do you offer ongoing support after launch?
Yes. Every plan includes a lead flow portal and traffic reporting, plus a team you can reach when you need changes or have questions.
What types of businesses do you work with?
Martial arts schools, gyms, dance, cheer, and gymnastics studios, yoga and Pilates studios, personal trainers, and other fitness businesses.
You have seen the platform. Now let us build it for you.
Tell us about your business and our team will be in touch to answer your questions.