Built to capture leads
Lead forms and clear calls to action are part of every page, not bolted on later, so interested visitors can reach out in a tap. Forms can go anywhere on your site.
LeadCraft™
The Easy Way To Run Your Website And Capture Every Lead
Built for martial arts schools, karate studios, MMA gyms, and fitness centers: a fast, mobile-first website with SEO and lead capture built in. Every inquiry lands in one simple dashboard, and our team builds it all for you.
Why LeadCraft
Everything A Website Builder Gives You,
Plus The Parts It Doesn't
A great-looking site is the starting point. LeadCraft adds lead capture, a place to manage every lead, and a team that builds it for you.
1,400+
Businesses transformed through our websites
30 days
Or less to launch
Every lead in one place
Each inquiry lands in a simple dashboard with contact details, status, and history, and you get an email or text alert the moment it comes in.
SEO built in
Search optimization is built into every page, so it works in the background and nearby families find you without you hiring a separate agency.
Easy to update yourself
Change photos, programs, schedules, and promotions without a developer, and see your changes go live right away. Or hand it to our team.
Fast and mobile-first
Most visitors find you on their phone. LeadCraft sites are built for mobile first, so people get to your schedule and sign-up in fewer taps.
Designed for your industry
Custom designs for martial arts schools, gyms, and fitness studios, built around how your future students actually decide to try a class.
We specialize in websites for fitness, martial arts, and gyms, meaning we understand the unique needs of your business. Our designs and features are crafted to reflect your specific industry, helping you stand out from the competition.
LeadCraft vs. DIY website builders
Why It's An Easy Choice Over Wix Or Squarespace
A DIY builder gives you a website. LeadCraft gives you a website that brings in leads and makes them easy to stay on top of.
DIY website builder LeadCraft
Who builds the site You do Our team builds it for you
Lead capture forms Add-on or plugin Built into every page
Where leads go Your email inbox A dashboard with every lead, alerts, and history
Automated follow-up Separate tool to set up Included with LeadCraft Pro
SEO Up to you Built in on every page
Help when you need it Help articles and tickets A team that knows fitness businesses
Built to show off your studio
Everything Prospective Students Look For
A standard template won't show what makes your school worth choosing. Every LeadCraft site gives families and new members what they need to decide.
- Your programs and class schedule
- Instructor profiles and photos
- Member testimonials and reviews
- Photos of your studio and classes
- Lead forms on every page, so booking a trial takes a tap
How it works
From kickoff to launch
Three steps, each one handled by the team rather than handed back to you.
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Tell us about your business
We learn about your programs, brand, and goals so your site is built around how your students decide to sign up.
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Design & build
Our team designs and builds your custom website, with your feedback at key stages to ensure it matches your vision.
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Launch in 30 days or less
After final approval, we launch your site quickly, getting you online and generating leads in 30 days or less.
In their words
Join the 1,400+ others who have transformed their businesses through our websites
LeadCraft simplified everything and our conversion rate has never been higher.
We saw ROI in the first week, with a significant increase in leads right out of the gate.
Our site was live fast, and we had our first lead within 24 hours of launch.
Two ways to get LeadCraft
Pick the package that fits
Both packages include a custom, SEO-optimized website built by our team. Pro adds automated follow-up and ongoing edits.
LeadCraft Essentials
A strong website at a lower monthly cost.
$247/mo 12-month agreement
- SEO-optimized 10-12 page website
- Best for schools that don't need monthly edits
- A lower-cost foundation for building local visibility
LeadCraft Pro
Your complete website + lead follow-up system.
$397/mo 12-month agreement
- Get found: SEO-focused 15-20 page website
- Convert more visitors: pages built to drive inquiries
- Never let a lead go cold: AI follow-up built in
- Stay current: ongoing edits and support included
Getting started is a one-time $500 onboarding: your build, team training, dashboard setup, and your first 3 automated workflows. See full pricing →
Questions
LeadCraft questions, answered
What is LeadCraft?
LeadCraft is 97Display’s platform for martial arts schools, gyms, and fitness studios. It gives you a custom, SEO-optimized website with lead capture built in, plus a dashboard where every lead lands, so capturing and keeping track of leads is simple.
How is LeadCraft different from Wix or Squarespace?
With a DIY builder you design the site yourself and leads land in your inbox. With LeadCraft, our team builds the site for you, lead forms and a lead dashboard are built in, and LeadCraft Pro adds automated follow-up and ongoing edits.
Can I update my website myself?
Yes. You can update photos, programs, schedules, and promotions without a developer, and changes go live right away. If you would rather not, our team can make updates for you.
How long does it take to launch?
Most LeadCraft sites launch in 30 days or less. You approve the design and copy, and our team handles the build.
What is the difference between LeadCraft Essentials and LeadCraft Pro?
LeadCraft Essentials is an SEO-optimized 10-12 page website at a lower monthly cost, best if you don’t need monthly edits. LeadCraft Pro is a 15-20 page website with AI follow-up built in and ongoing edits and support included.
Is this only for martial arts? Can I use it for my fitness studio?
LeadCraft works for martial arts schools, karate studios, MMA and boxing gyms, yoga and Pilates studios, personal trainers, and other fitness businesses. Every site is custom designed for your brand.
Can I use my own domain name?
Yes. You can connect your own custom domain, so your website matches your brand.
Can I upgrade from LeadCraft Essentials to LeadCraft Pro later?
Yes. Upgrading is a smooth process. Let our team know and we’ll move you to LeadCraft Pro, adding AI follow-up, the unified inbox, and ongoing edits and support.
The growth suite
Everything you need to scale
A comprehensive suite of tools designed for high-performance business growth, integrated seamlessly into your workflow.
LeadCraft™
AI and SEO-optimized conversion engine.
LeadCraft Pro™
Smart lead flow and AI chat, from click to conversion.
AdsPulse™
Data-driven paid ads on Meta and Google.
Ready for a website built to generate leads?
Fill out the short form and our team will be in touch to answer your questions about LeadCraft.
Get started
See What LeadCraft Can Do For Your Business
Have questions about what a LeadCraft website includes? Tell us about your school and our team will reach out to answer them and help you choose the right package.
Get started
Tell us about your business and we'll be in touch.